Apple Watch Ultra ad emphasizes durability

Apple Watch Ultra

A month after introducing its largest and most robust wearable to date, Apple today revealed one of the advertisements shown at the keynote event. The Apple Watch Ultra is promoted in the song “Call To The Wild” for its ability to withstand a wide range of challenging environments.

The commercial, titled “Call To The Wild,” features a montage of harsh environments, like blizzards, floods, and scorching desert heat, that Apple Watch Ultra can withstand.

Scott’s “On The Verge” (Safari Riot Remix) provides the musical backdrop while a narrator begins the commercial with the words “Wanted for the risky journey…”

Apple’s video was uploaded to YouTube and says:

“Introduce yourself to the latest Apple Watch version—the Ultra. All athletes and explorers will appreciate the Apple Watch Series 3, with its durable titanium casing, its largest and brightest display to date, its programmable Action button, its resistance to water up to 100 meters, and its selection of three unique bands.

Relatedly (parental advisory), it appears that Blink-182 is the first band to feature Apple Watch Ultra in a music video.

Check out the 38-second ad below:

I tested the Apple Watch Ultra above the Arctic Circle. Here’s how it did

My initial reaction when Apple asked me to review the new Apple Watch Ultra ($799) was, “I’m not cool enough for this.” In case you haven’t heard, the latest Apple Watch isn’t just another brilliant piece of Apple technology; it’s designed for those who lead adventurous and daring lives, such as extreme water sports enthusiasts, recreational divers, and outdoor adventurers. But even while I like to think of myself as a bit of a risk-taker, the truth is that I don’t spend nearly as much time as I’d want without cell service, several feet deep in the ocean, or miles into a backcountry run.

The evaluation period, however, happened to fall on the same dates as a trip I had planned to the Lofoten Islands in northern Norway. This archipelago, located around two degrees north of the Arctic Circle, has been called “probably the most rugged and honest nature in the world” by the Lofoten tourism website. To try out the Apple Watch Ultra in its native habitat, you can’t do better than Lofoten, where “the unusual combination of the huge sea meeting razor-sharp mountains gives Lofoten a natural repertoire that the rest of the world can only dream of.” One of the most extreme environments on Earth looks like the ideal site to test equipment meant for the world’s most extreme sportsmen.

After putting the Apple Watch Ultra through its paces in extreme environments like a sauna and a chilly dip into the Norwegian Sea, as well as on windy beach excursions and a few hours of Arctic surfing, I can confidently say that it is built for adventure. It’s built to last, can withstand the elements, has an outstanding GPS tracker, and comes with survival items that hikers and campers will appreciate. Perhaps the biggest negative of the Apple Watch Ultra is that it is so well-suited to accompany you on any outdoor activity; with such impressive technology and vital safety features, it is more difficult than ever to want to unplug, even though the moments might be all the more wonderful for it.

It’s hard to ignore the brilliance of the Apple Watch Ultra if you’re looking for a device that will take care of you while you’re off the grid and also excel at all the things the Apple Watch is known and loved for, like tracking your every step and heartbeat and texting directly from your wrist. In any case, here are my two cents.

My Opinions on the Apple Watch Ultra

The Apple Watch Ultra may be bulkier than the original Series models, but it still manages to appear like it was made for outdoor use. The screen of the Ultra is protected by a raised edge and a casing made of aerospace-grade titanium. As a result, I never worried about damaging it while climbing a rocky terrain or dropping it on the tile floor, and thus far, it hasn’t shown any signs of wear.

The Watch’s screen isn’t the only protruding part of the device; the digital crown (the recognizable hybrid dial/button) and the Watch’s side button are both raised. Instead of doing it for looks, they made the controls easier to use with gloves on. When I went surfing, I wore neoprene mittens, and when I went hiking, I wore fleece gloves, and I was able to use both buttons (and I could even do some basic things on the touchscreen while wearing the latter).

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The Watch’s controls can now be tailored to the user’s preferences thanks to the addition of an “action button” on the screen. It was useful in my pursuit of the Northern Lights since I could use it to initiate a workout, mark a waypoint, start a stopwatch, or activate a torch. Of all the functions of the action button, pausing exercises was my favorite. How can achieve this by pressing both side buttons at once (think of the screenshot command on an iPhone)? This method of pausing has proven to be so much more convenient than having to swipe and press the small pause button on the screen, which I find increasingly difficult when my hands are trembling from exertion or I’m wearing gloves, for example, during a run, hike, or workout to take a picture, grab another set of dumbbells, select a different playlist, or grab a water bottle.

Hiking is revolutionized by the Ultra’s Waypoint and Backtrack functions, which are also available with the WatchOS 9 update. I used the Watch’s Compass app to get me to a specific location on a trek after I had already input the precise coordinates of a noteworthy photo place. I used the Compass app’s Backtrack function to double-check that we had returned to base camp via the right route once we’d reached the summit; this function recorded our movements through GPS and allowed us to easily retrace our steps later. (Note: if I was in an unfamiliar environment or without WiFi, the watch would automatically begin tracking my location via Backtrack.) Where the trail wasn’t well designated or where there were other possible routes, I found this function to be really useful. Use the Waypoint function to mark important locations on your map, such as your house, car, or campsite. The Watch can then be used as a navigational aid in the event of becoming lost.

Apple advertises the Ultra’s resilience by saying it can withstand rain, snow, and a wide temperature swing. Apple says its standard Watch Series is tested in temperatures between 32 and 95 degrees Fahrenheit, but the Ultra can function in temperatures from -4 to 130 degrees Fahrenheit. That’s huge for people who use their Watch for winter sports, summer workouts, or even just normal activities that take them into hot or cold environments, like crowded subways or snowy driveways. In a typical Scandinavian manner, I tested the Ultra’s temperature capabilities (and then some) with a sauna session and a dip in the freezing ocean water. The Watch worked flawlessly in the 155°F sauna and again when I immediately dove into the 48°F sea. Thanks to the new Depth app, which activated when I dipped my watch in water, I knew the ocean’s temperature even though I could hardly move my fingers in the freezing water. (Apple does not advise using any Apple Watch in temperatures over 130 degrees Fahrenheit, but I did it anyway.)

Even after being subjected to Arctic surf, the watch performed flawlessly. With the new Ocean band, it felt completely secure even over the double layer on my wrist of a six-millimeter wetsuit and gloves, and the water lock activated instantly when I paddled out (so I wouldn’t have to make any butt dials mid-wave). Apple warns against using the Series 8 or SE while participating in “high-velocity” water sports like windsurfing or water skiing, but the Ultra is built to endure such conditions. The Ultra is water resistant to a depth of 100 meters and may be used for recreational diving to a depth of 40 meters; this has me excited even though I am not a scuba diver (yet!).

Apple Watch Ultra
Apple Watch Ultra

What You Should Know About Apple’s Newest Watch Model, the Ultra,

If I’m being really honest, the Ultra is a bit cumbersome. The Ultra comes in a single size, at 49 mm, while the Apple Watch Series 8 is available in two smaller sizes, at 45 mm and 41 mm. Though very modest for a supercomputer that can withstand water, it appeared excessively large on my wrists. For example, the Ultra snagged on the sleeves of my jacket, which was annoying when I needed to make a rapid wardrobe swap when standing on a mountainside or driving home from a surf session with numb fingers. (It’s worth mentioning that after talking to Apple Watch fans, I learned that the chunkiness is actually part of the aesthetic attraction for some people; and in this day and age of lug-sole boots and dad shoes, I can definitely see that.)

When compared to other Apple Watch models, the Ultra also boasts an increased runtime. According to the manufacturer, this product is ideal for long-distance events such as triathlons, marathons, or weekend backpacking trips. Compared to the Apple Watch Series 8, which lasts for only 18 hours under typical use and 36 hours in low-power mode, the Ultra has a much longer battery life: up to 36 hours with regular use and 60 hours in low-power mode. Still, it isn’t even close to the battery life of a Garmin gadget; the Fenix 7 series, for example, can last up to 18 days without charging in smartwatch mode and up to 57 days in energy-saver mode. Despite the fact that I never needed the Watch to keep me alive during any kind of extreme endurance activity, I still discovered that it ran out of juice far more quickly than I had anticipated. However, I was able to charge the Ultra to 80 percent in an hour and to full capacity in 90 minutes.

To get the most out of the Ultra, I should probably also sign up for a cellular data subscription. When I tried to contact or call my post-surf ride to come to pick me up using only my Watch, I was left standing in the rain and cold for longer than I would have liked. In the absence of a cellular data plan, my iPhone remains my sole source of connectivity, rendering the Watch useless whenever it is out of range or out of juice. As a result, I think the monthly fee of $10 is well spent.

Who Should Get an Apple Watch Ultra?

It’s time to face facts: the Apple Watch Ultra is probably unnecessary for the vast majority of consumers. They don’t need anything more than the Apple Watch Series 8 ($399+) and the most recent version of WatchOS. The Ultra’s enhanced GPS technology does offer more precise position data and tracking, both in urban and rural settings. This could be a selling point for the Ultra if you’re a runner in a place like New York City who is frustrated by the inaccuracy of their run statistics. But I would imagine that the standard Apple Watch Series 8 will be acceptable for the great majority of people who want a wristwatch they can wear during workouts, at work, while sleeping, and in other everyday situations.

People who spend a lot of time in the outdoors, such as trail runners, backpackers, mountaineers, backcountry skiers, scuba divers, and serious hikers, or who simply love to have the best of the best and have $800 to spare? To you, with love:

Is the Most Expensive Apple Watch Model Really Necessary?

The Ultra is a significant financial commitment, costing twice as much as the Apple Watch Series 8. For occasional use only, such as when you’re out running or hiking, you could be better off with a simpler, more affordable GPS watch that’s made for those activities particularly. But if you want a watch that can do everything an Apple Watch can and more, including accompanying you into the depths of the wilderness and keeping tabs on your favorite hobbies, then I can say without hesitation that the Apple Watch Ultra is well worth the price. In comparison to other high-end GPS watches, such as the $700 Fenix 7 series, the Ultra’s pricing isn’t too steep. However, the Ultra offers significantly more functionality and the kind of seamless device connection that only Apple can provide. If you want to pick apart the Apple Watch Ultra and see how it compares to other devices, you can do that, but the truth is that no other device comes close to matching the Apple Watch Ultra in terms of features.

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Where can I purchase an Apple Watch Ultra?

The Apple Watch Ultra is available for $799 from Apple and some authorized retailers, including Amazon.

What You Should Know About Apple’s Newest Watch Model, the Ultra,

If I’m being really honest, the Ultra is a bit cumbersome. The Ultra comes in a single size, at 49 mm, while the Apple Watch Series 8 is available in two smaller sizes, at 45 mm and 41 mm. Though very modest for a supercomputer that can withstand water, it appeared excessively large on my wrists. For example, the Ultra snagged on the sleeves of my jacket, which was annoying when I needed to make a rapid wardrobe swap when standing on a mountainside or driving home from a surf session with numb fingers. (It’s worth mentioning that after talking to Apple Watch fans, I learned that the chunkiness is actually part of the aesthetic attraction for some people; and in this day and age of lug-sole boots and dad shoes, I can definitely see that.)

When compared to other Apple Watch models, the Ultra also boasts an increased runtime. According to the manufacturer, this product is ideal for long-distance events such as triathlons, marathons, or weekend backpacking trips. Compared to the Apple Watch Series 8, which lasts for only 18 hours under typical use and 36 hours in low-power mode, the Ultra has a much longer battery life: up to 36 hours with regular use and 60 hours in low-power mode. Still, it isn’t even close to the battery life of a Garmin gadget; the Fenix 7 series, for example, can last up to 18 days without charging in smartwatch mode and up to 57 days in energy-saver mode. Despite the fact that I never needed the Watch to keep me alive during any kind of extreme endurance activity, I still discovered that it ran out of juice far more quickly than I had anticipated. However, I was able to charge the Ultra to 80 percent in an hour and to full capacity in 90 minutes.

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To get the most out of the Ultra, I should probably also sign up for a cellular data subscription. When I tried to contact or call my post-surf ride to come to pick me up using only my Watch, I was left standing in the rain and cold for longer than I would have liked. In the absence of a cellular data plan, my iPhone remains my sole source of connectivity, rendering the Watch useless whenever it is out of range or out of juice. As a result, I think the monthly fee of $10 is well spent.

Who Should Get an Apple Watch Ultra?

It’s time to face facts: the Apple Watch Ultra is probably unnecessary for the vast majority of consumers. They don’t need anything more than the Apple Watch Series 8 ($399+) and the most recent version of WatchOS. The Ultra’s enhanced GPS technology does offer more precise position data and tracking, both in urban and rural settings. This could be a selling point for the Ultra if you’re a runner in a place like New York City who is frustrated by the inaccuracy of their run statistics. But I would imagine that the standard Apple Watch Series 8 will be acceptable for the great majority of people who want a wristwatch they can wear during workouts, at work, while sleeping, and in other everyday situations.

People who spend a lot of time in the outdoors, such as trail runners, backpackers, mountaineers, backcountry skiers, scuba divers, and serious hikers, or who simply love to have the best of the best and have $800 to spare? To you, with love:

Is the Most Expensive Apple Watch Model Really Necessary?

The Ultra is a significant financial commitment, costing twice as much as the Apple Watch Series 8. For occasional use only, such as when you’re out running or hiking, you could be better off with a simpler, more affordable GPS watch that’s made for those activities particularly. But if you want a watch that can do everything an Apple Watch can and more, including accompanying you into the depths of the wilderness and keeping tabs on your favorite hobbies, then I can say without hesitation that the Apple Watch Ultra is well worth the price. In comparison to other high-end GPS watches, such as the $700 Fenix 7 series, the Ultra’s pricing isn’t too steep. However, the Ultra offers significantly more functionality and the kind of seamless device connection that only Apple can provide. If you want to pick apart the Apple Watch Ultra and see how it compares to other devices, you can do that, but the truth is that no other device comes close to matching the Apple Watch Ultra in terms of features.

Informational Supplement:

The Apple Watch Ultra can be purchased with one of three ultra-specific bands: the Alpine Loop, which is designed for use in the great outdoors, the Ocean Band, which is optimized for maximum security during high-velocity water sports, and the Trail Loop, which is optimized for use on land (made to be super lightweight and comfortable for endurance athletes). Both the Ocean Band ($99) and the Alpine Loop ($99) were fantastic, but I would recommend paying close attention to sizing with both. Although there is only one size of Ocean band, the Alpine loop is available in small, medium, and large, and the Trail loop comes in both small and medium and medium and large. You can modify the size to fit your wrist, but if you get the wrong one, the G-tail hooks may be too short or too long.

Additional Ultra Bands: These three are not your only options. Although Apple recommends using the Ultra-designed loops for anything really hard, the Ultra is compatible with 45 mm bands, which may improve the look if you do want to make the Ultra your usual watch.

Where can I purchase an Apple Watch Ultra?

The Apple Watch Ultra is available for $799 from Apple and some authorized retailers, including Amazon.

People also ask:-

Is the Apple Watch Ultra long-lasting?

It’s no secret that the Apple Watch has always been extremely sturdy. The Series 8’s durability is the same as that of the Series 7, as both models feature a thicker front crystal display than the Series 6, making them more robust and less prone to scratches.

How long will each Apple Watch last?

It’s official: the Apple Watch Series 7 is the toughest Apple Watch ever made. To realize the bigger Always-On Retina display, critical design adjustments were required. Thanks to these advancements, we now have the most sturdy front crystal ever.

Does Apple’s Ultra Watch feature water resistance?

The Apple Watch Ultra is compliant with the European standard EN13319 and has a water resistance of 100 meters, making it suitable for use in the shower or pool. Apple Watches from Series 7 and later have an IP6X rating, making them dustproof. Water resistance isn’t something you’ll find on the Classic Buckle, Leather Loop, Modern Buckle, Milanese, or Link Bracelet Bands.

Can an Apple watch simply break?

Apple Watches may be hardy but not indestructible; users have been reporting (few) instances of damage to their devices nearly since the watch’s introduction. Even if your Apple Watch has been damaged by scratches, cracks, shattered glass, or water, there is still hope for getting it fixed or replaced.

What makes Apple Watch Ultra different?

The display on the Apple Watch Ultra is made of sapphire glass and is slightly larger than the display on the Series 8 model. Plus, it boasts the largest battery of any Apple Watch and a new side button (the Action Button), LTE connectivity as standard, and bigger speakers.

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