From Instagram’s algorithm shifts to the meteoric rise of live video streaming, highlight reels, and other forms of online video, 2016 was a watershed year for social media. That’s why it was so challenging for social media managers, influencers, and writers to track all the newest developments.
The social media environment of 2023 will look considerably different from the one of today. There are five developments to keep an eye on shortly: the rise of new platforms, the rise of AI-enhanced marketing, the rise of micro-influencers, the continued blurring of the lines between personal and professional accounts, and the increasing importance of “algorithm-proof” content.
In light of this, we understand how challenging it may be to stay abreast of the latest developments on social media. However, you should know that we have you covered. Here are the five most recent social media trends that should inform your marketing approach.
1. The use of artificial intelligence and augmented reality tools will increase in popularity.
Using AI to improve marketing strategies will become mainstream in 2023. Artificial intelligence can help brands better understand their customers and develop more relevant marketing strategies. If you want to keep ahead of the curve in social media, you should study artificial intelligence for advertising.
Amazing progress in augmented reality technology has been made in recent years, and this trend will only continue in 2022. Virtual try-on and augmented reality filters are just the beginning of how brands will use AR to connect with consumers. Awe-inspiring things are about to be revealed.
2. As a result, more hegemonic platforms will arise.
The number of available social media sites is expected to grow even larger by 2023. This is due to the proliferation of new kinds of platforms, such as those for live video streaming (like Reels and Live.ly) and video content (like YouTube, TikTok, and Instagram Reels). Therefore, being present on numerous channels is essential for attracting a sizable audience.
There has been a steady increase in the presence of social media platforms in the realm of online retailing, and this trend is only expected to accelerate in the year 2023. More and more companies will begin offering direct sales of their items via social media platforms, streamlining the buying process for customers.
Cross-posting information across several channels increases the likelihood of reaching your target audience. This entails publishing the same material to multiple channels simultaneously.
Even though this may be difficult at times, expanding your audience is ultimately more beneficial. Use different image sizes, captions, and tags for each site, and make sure to customize your material accordingly. The greatest free online image converter can help you swiftly convert PNG images to JPG or TIFF, and vice versa.
Finally, remember to make each piece of information interesting and useful to its intended readership. Cross-posting is a great way to expand your audience and get your message out to more people. So, why not give it a shot?
3. The Third Unstoppable Growth of Video Content
Video will be even bigger in 2023 than it was in 2022. There will be a rise in the use of live streaming, short-form videos, and even augmented reality and virtual reality videos. Start shooting immediately!
The popularity of TikTok videos is only expected to grow (even Instagram is trying to mimic them by creating Reels). That’s because they’re a fun way to interact with viewers and make quick videos that stick with people. Think about using TikTok to reach your audience if you want to make “algorithm-proof” content.
4. Micro-influencers will rise to the forefront of the marketing world in 2018.
Micro-influencers, who have much smaller fan bases than either mainstream celebrities or online news outlets, have been increasingly popular in recent years. Because of the higher perceived credibility and familiarity of micro-influencers among their audiences. Therefore, they might be an excellent channel for brands to reach specific demographics.
Because of their small fan bases and lower prices, micro-influencers will soon surpass the popularity of A-list superstars.
5. Enhanced Specificity and Individualization
By the year 2023, social media will have a deeper comprehension of its users’ wants and requirements. With this, companies will be able to more precisely target their advertisements and content, increasing their return on investment. Everyone should support that!
Increased individualization will also affect the content that users see on social networking sites. Facebook, for one, will do a better job of serving you things that you’re interested in, while Instagram’s customized ads will be more tailored to your tastes.
If you want to be ahead of the curve in social media, you should follow these developments closely.
All of these are only a handful of the many 2023 social media trends. Make sure you’re ready for what’s coming whether you’re a business owner or an influential person! Which fashion do you anticipate seeing the most of this year? How did we do? Tell us in the comments!