10 Tik Tok Statistics That You Need to Know in 2022

Kesha’s TikTok was a massive hit, and most people will probably associate the name with her smash tune. No one here can say that we blame them. In contrast, it now means something very different to the world’s teenagers. If you ask a Generation Z-er, they will tell you that TikTok represents an entirely novel subculture.

TikTok is a global phenomenon, and for good reason: it offers a refreshing take on the concept of social media sharing. Users can add music, filters, and other effects to the videos they create.

It’s humorous sometimes, cringe other times, but always compelling.

TikTok may appear to be filling the vacuum left by Vine, but it’s much more than that. TikTok allows its users to share their unique and imaginative content with the world.

What is this unknown app that kids can’t stop talking about? Let’s check it out.

What is TikTok?

TikTok is a video-editing and sharing app available for iOS and Android devices. In China, it debuted in September 2016 under the name Douyin. ByteDance released the app internationally in 2017 after it was initially released in China in 2016. Douyin and TikTok are two competing video-sharing platforms that employ the same underlying technology but operate on distinct networks to avoid being blocked in China. The app store options for iOS and Android make TikTok accessible all across the world.

Our favorite cover of “Stand by Me.” 😍 pic.twitter.com/qcVTwiPvI5

— TikTok US (@tiktok_us) October 22, 2018

To others, the similarities between TikTok and Musical.ly in terms of in-app activities may seem strange. That’s for a good cause, too. ByteDance, the firm behind TikTok, acquired Musical.ly at the year’s end. Since the two companies merged, TikTok has had an easier time reaching out to the adolescent demographic in the United States that had previously belonged to Musical.ly.

TikTok’s stated goal is “to capture and present the world’s creativity, knowledge, and valuable life moments, directly from the mobile phone,” which should give you a good picture of the company’s direction. Users are encouraged to share their passions and artistic expressions through videos on the video-sharing app TikTok, which makes it possible for everyone to become a creator. In doing so, TikTok competes with Google- and Facebook-backed giants YouTube, Instagram, and Facebook.

The fact that TikTok is primarily an entertainment platform as opposed to a lifestyle one is one of the main reasons why it has been so successful. The ease with which the software may be used is another major selling point. That’s why a lot of people like making videos for it, and why they’re looking into strategies to boost their TikTok popularity.

With everything out of the way, let’s delve into the top 10 TikTok statistics for 2022 and examine how this information can benefit marketers everywhere.

Here is a blog piece that talks about utilizing TikTok for business, and here is a course that teaches you how to use TikTok to generate sales.

Top 10 TikTok Statistics

1. How Many Users Does TikTok Have?

TikTok’s popularity has skyrocketed since its launch in September 2016.

As of July 2022, TikTok has more than a billion monthly active users around the world, according to the most recent available statistics (DataReportal, 2022). TikTok has overtaken much older social media platforms like Snapchat, Pinterest, and Twitter to become the seventh most popular in terms of users.

It took Instagram 7.7 years from its start to reach the one-billion user threshold, so that’s one way to compare the app’s performance to TikTok’s. Facebook, the most popular social media platform, ranked eighth. In terms of social media, only Facebook Messenger reached this point before TikTok.

TikTok’s parent company, ByteDance, is based in China, hence the app’s reported one billion users does not include Chinese users. The social networking platform in question does business under a different moniker in those regions. The Chinese equivalent of TikTok is called Douyin and it has 613 million DAUs each day. This indicates that the combined user base of TikTok and Douyin is greater than 1.6 billion people.

2. How Many Downloads Does TikTok Have?

TikTok’s first billion downloads occurred in February 2019. An additional half a billion downloads occurred within the app in under eight months. Considering that the app didn’t even exist until 2016 when these numbers were out, they’re astounding.

The current trajectory of TikTok’s expansion is promising. More than two billion people around the world have downloaded the popular video app TikTok from the Apple App Store and Google Play, according to the most recent data available (April 2020). (Sensor Tower, 2020). TikTok’s popularity has skyrocketed, as evidenced by the fact that the app’s download count has doubled in a little over a year.

Actually, that’s not even the app’s biggest download milestone. There were 315 million TikTok downloads in the first three months of 2020. This is an incredible rise of 58% from the previous quarter, and it’s also the most downloads any software has ever seen in a single quarter.

The wide spread of the coronavirus is probably to blame for the recent uptick in downloads. When people were confined, they spent more time than usual on their phones, downloading apps like TikTok to pass the time and keep in touch with friends.

Elgato Key Light Air Review: For Regular Streamers, A Must-Have!

3. TikTok is the Most Downloaded App on the Apple App Store

This next TikTok stat is sure to blow your mind if the last one didn’t.

With over 60 million downloads in Q2 2022 alone, TikTok dominates the Apple App Store (Sensor Tower, 2022). The app dominates the rest of the top five, which consists of CapCut, Google Maps, YouTube, and Instagram.

TikTok, on the other hand, is Google Play’s third most downloaded app, behind Facebook and Instagram. However, that doesn’t mean Android users don’t love TikTok. Data shows that in the second quarter of 2022, there were 125 million downloads by Android users.

With over 187 million downloads in Q2 2022, TikTok is securely positioned as the most downloaded app worldwide. Instagram, the app that came in second, only had about 170 million downloads. Additionally amazing, this is the seventh time in the last 10 quarters that Tiktok has been number one.

4. TikTok Conquers US Youngsters

When it comes to connecting with today’s youth, though, TikTok has nailed the mark in a way that may leave older users scratching their heads.

In the United States, 62% of TikTok users are young adults between the ages of 10 and 29. (Statista, 2020). Only 7.1% are 50 or older.

Many adults who use social media have never heard of TikTok, which begs the question: why is it so popular with young people? It’s intentional, to put it simply.

TikTok’s initial success among those under the age of 18 is a direct result of the developers’ conscious decision to focus on that demographic from the outset.

There’s an argument to be made that the folks behind TikTok had a better grasp on the millennial demographic than their rivals. They started with a clear idea of who they wanted to use their social networking app and then used that information to build an app that meets their needs.

TikTok is a platform for artistic self-expression. Young people use TikTok for many different purposes, including sharing comedic videos of themselves singing, dancing, or lip-syncing to their favorite songs.

5. TikTok Downloads on Google Play

Since TikTok is currently the most popular social media app, it’s worth investigating from what countries its users are downloading it.

According to the latest data, by the end of Q3 2020, TikTok has become extremely popular throughout South America. In September, the app was downloaded 3.08 million times in Brazil via the Google Play store (Statista, 2020).

Following the United States with 2.31 million downloads and Russia with 2.24 million downloads comes Mexico, with three million downloads.

At number five on the list, 1.65 million TikTok downloads come from Pakistan. However, once the country’s TikTok ban goes into force in October 2020, it may quickly drop off the TikTok downloads charts. According to the authorities, this is due to the prevalence of “immoral/indecent content” on the service.

TikTok’s former largest user base in India has now moved on since the app was banned there four months ago. There was a time when India accounted for 30% of all downloads of TikTok worldwide.

6. How Much Time Do Users Spend on TikTok Daily on Average?

The average time spent on TikTok by U.S. users is 45.8 minutes per day (eMarketer, 2022). As a result, it has become the most popular social media site in the United States.

More than thirty minutes of their day is spent on TikTok, either making and sharing short videos of themselves or watching the abundance of videos that have been published on the platform.

I think it’s important to see how TikTok stacks up against other social media platforms. YouTube is virtually equally popular among US adults (45.6 minutes), although Twitter is used for approximately ten minutes less each day (34.8 minutes). Afterward, at 30.4 minutes, we turn to Snapchat; at 30.1 minutes, we visit Instagram; and at 30.1 minutes, we visit Facebook. Marketers need to know this information. This is because users’ exposure to adverts and willingness to interact with companies increases in proportion to the amount of time they spend in these apps.

7. How Many Countries Is TikTok Available In?

The number of countries where you can download TikTok in 2019 is 155. (Apptrace, 2019). Moreover, it’s translated into 75 different tongues. It’s safe to assume that this applies to the vast majority of people.

Even more remarkable is how quickly and successfully TikTok expanded into new markets after attracting such a large viewership. To begin with, Musical.ly already had the Western audience cornered, while the Chinese use a variant of TikTok called Douyin with which they are considerably more familiar. TikTok’s growth in popularity in Asia has been particularly impressive. Over 10 million people in Thailand have downloaded the app. More than 20 million people in India are currently using the app.

Considering your target demographic as a marketer, this TikTok stat may be of interest. TikTok gives you access to an international audience in 155 countries. Furthermore, a large portion of your target demographic is almost certainly located in these nations.

8. Nine Out of Ten TikTok Users Use the App Multiple Times Daily

About 75% of all programs are used only once before being deleted. The following TikTok statistic will definitively place the platform inside the last 25%.

Ninety percent of TikTok’s user base logs in at least once every day. And they use the app constantly, which is rather remarkable. Sixty-eight percent of TikTok users, according to a survey of their habits over the course of a month, watch films posted by other users, while just 55 percent post videos of their own (Global Web Index, 2019).

Users of TikTok tend to have different preferences when it comes to both what they watch and what they share.

If we want to get to the bottom of this, there could be some quite clear reasons why people would rather consume stuff already out there than create their own. If you’re looking for a place to pass the time, TikTok could be the app for you. Users are spending more time with current content, but a surprisingly large number of people are still uploading and sharing their own movies. This is further evidence of the accessibility and ease of use of the social media network TikTok.

Edens Zero Season 2 Is Coming In 2023, What Is The Production Status?

9. Growing Number of US Adults Use TikTok

An additional noteworthy TikTok metric that sheds light on the platform’s user base structure has been uncovered. In a nutshell, TikTok is extremely popular in the United States. Of those 500 million monthly users, 26.5 percent are American. TikTok for both Android and iOS is included in this tally.

While adolescent users continue to make up a sizable portion of the app’s user base, recent data indicate a shift away from this tendency.

The percentage of adults in the United States that use TikTok has been steadily increasing over the past few years, with a few blips in the third quarter of 2018. (Marketingcharts, 2019).

There were 2.6 million adult users of TikTok in the United States at the beginning of the fourth quarter of 2017. One year later, that number had nearly tripled to 7.2 million. In the United States, TikTok usage among adults has skyrocketed since September 2018, tripling to 14.3 million users.

The number of adult TikTok users in the United States increased by 5.5 times in less than 18 months.

The Tonight Show with Jimmy Fallon has been credited as a major part of the meteoric growth in popularity of TikTok that began in September of this year. The Tonight Show host Jimmy Fallon urged fans to participate in a series of challenges on the TikTok app as part of the show’s segment. TikTok’s user base and the number of downloads skyrocketed when the two companies joined together.

Another interesting TikTok number that sheds light on the platform’s user base is at hand. TikTok has a huge following in the United States. Of those 500 million monthly users, 26.5 percent are American. TikTok for both Android and iOS is included in this tally.

While adolescent users continue to make up a sizable portion of the app’s user base, recent data indicate a shift away from this tendency.

The percentage of adults in the United States that use TikTok has been steadily increasing over the past few years, with a few blips in the third quarter of 2018. (Marketingcharts, 2019).

There were 2.6 million adult users of TikTok in the United States at the beginning of the fourth quarter of 2017. One year later, that number had nearly tripled to 7.2 million. In the United States, TikTok usage among adults has skyrocketed since September 2018, tripling to 14.3 million users.

The number of adult TikTok users in the United States increased by 5.5 times in less than 18 months.

The Tonight Show with Jimmy Fallon has been credited as a major part of the meteoric growth in popularity of TikTok that began in September of this year. The Tonight Show host Jimmy Fallon urged fans to participate in a series of challenges on the TikTok app as part of the show’s segment. TikTok’s user base and the number of downloads skyrocketed when the two companies joined together.

10. Average Number of Viewed Videos on TikTok

TikTok has over 1 billion cumulative video views, with over 1 million videos being viewed every day (Influencermarketinghub, 2018). It’s incredible that TikTok has amassed 1 million daily views so quickly after its inception.

Just looking at just one TikTok data point should be enough to get your attention. As was said previously, the app had rapid early growth after acquiring competitor Musical.ly in 2017. No turning back now that the two apps have been combined. As a result, TikTok was able to enter the market quickly and easily while also satisfying the demands of a preexisting customer base. TikTok has amassed a significant user base, but this is attributable not just to its success in developed nations but also to its rapid expansion in developing nations like China and India.

TikTok’s meteoric rise could not have been accomplished without the support of its active community and the content it shared. TikTok’s expansion and popularity since then are well documented.